Advanced Search

Navigate:

Browse Our Films / Media Studies & Communication / Critical Media Studies / The Electronic Storyteller

<		Previous Product
		Next Product		>

View Enlarged Image

The Electronic Storyteller

Television & the Cultivation of Values
Featuring George Gerbner

Format:
License:

Price: $250.00

About7-Day Streaming RentalPraiseCustomer Reviews

VIEW THE TRAILER:

WATCH THE FULL-LENGTH PREVIEW:

George Gerbner clearly and comprehensively outlines the way in which the universal story-telling function of human societies has been colonized by corporate media.

Drawing upon the path-breaking research of the Cultural Indicators Project, Gerbner outlines, in a comprehensive and clear fashion, the way in which the universal storytelling function of human societies has been colonized by corporate media in the modern world. Making a distinction between "effect" and his own theory of "cultivation," he explains the role the media environment plays in how we think about ourselves and the way the world works.

Through a concrete focus on the stories of gender, class, and race, Gerbner provides us with an analytical framework to understand what is at stake in the debates about the media.

Duration: 30 min

ISBN: 1-893521-49-4

Date Produced: 1997

About George Gerbner

George Gerbner (1919-2005) was dean emeritus of the Annenberg School for Communication at the University of Pennsylvania for over thirty years. In 1968 Gerbner implemented the Cultural Indicators Project, an ongoing study designed to examine television content and its effect on Americans.

Filmmaker Info

Producer: Sut Jhally

Editor: Sut Jhally, Sanjay Talreja, Kim Neumann

Director: Sut Jhally

Discussion Guide
Transcript

7-Day Streaming Rental ($50):

"George Gerbner's scholarship is a precious national resource."

- Neil Postman | Author of Amusing Ourselves to Death

There are currently no reviews of this product.
Submit a Review

(413) 584-8500

orders@mediaed.org

Returning Customer?

Shipping Policy Return Policy

Shopping Cart

The Shopping Cart is currently empty

Currency: United States Dollar (USD) Change Currency

Enter Coupon

Redeem Credit Memo

eCommerce Software by TrueCommerce

Discounted pricing is available for community colleges, high schools, nonprofits, public libraries, and individual educators. Learn more.

Already approved? Login to view discounted pricing.

The Electronic Storyteller

Discounted pricing is available for community colleges, high schools, nonprofits, public libraries, and individual educators. Learn more. Already approved? Login to view discounted pricing.

Discounted pricing is available for community colleges, high schools, nonprofits, public libraries, and individual educators. Learn more.

Already approved? Login to view discounted pricing.