Please note: This film does not come with Public Performance Rights. If you wish to do a screening outside of a face-to-face classroom setting, please contact us.

IS SUGAR THE NEW TOBACCO?

Sugar Coated examines the various public relations tactics that the food industry has employed over the years to beat back accelerating concerns about the toxicity of sugar. Its starting point is a secret PR campaign the industry devised in the 1970s to deflect attention away from developing health concerns about sugar. It then traces how in the years since the industry has honed its PR tactics to counter mounting scientific evidence about the dangers of sugar. In the end, Sugar Coated leaves us with two crucial questions: Will the PR specialists of the multibillion-dollar food industry continue their amazing run of success and allow Big Sugar to keep sweetening the world’s food supply? Or will today's heightened level of public awareness about the relationship between sugar consumption and skyrocketing rates of obesity, diabetes, heart disease, and fatty liver disease in children prove to be too much for industry spin to handle -- ultimately forcing the same kind of reckoning we saw with Big Tobacco? Featuring Dr. Bob Lustig, Gary Taubes, Cristin Kearns, and Dr. Yoni Freedhoff.

DVD includes the feature length documentary, as well as an abridged version shortened for use in the classroom.

Duration: 91 min (full) 60 min (abridged)
ISBN: 978-1-944024-90-1
Date Produced: 2015
Subtitles: English

“If you want to know how sugar politics really works, see this film!”
- Marion Nestle, author of Soda Politics

“Sugar Coated Hits a Home Run”
Rating ★★★★ out of ★★★★
- James Bawden, TV Critic

”Michèle Hozer makes BIG SUGAR required viewing for all in Sugar Coated”
Rating ★★★★ 1/2 out of ★★★★★
- T-Mak World

“this is one sharp doc”
Rating ★★★★ out of ★★★★★
- Cinemablographer

“The great thing about this feature doc is its point-of-view filmmaking”
★★★ out of ★★★★
- Brendan Kelly, Montreal Gazette

“must see…a beautifully crafted documentary”
- The Muff Society

“Run not walk to see Sugar Coated… a must see for all”
- The Dr. Joe Shoe