This interactive DVD-ROM helps students hone their media literacy skills by examining tobacco, alcohol, and food marketing campaigns. The program includes 50 media examples -- movie clips, TV commercials, magazine ads, and graphs -- as well as discussion prompts and activities for five consecutive 45-minute class periods.
Day 1: Concepts & Skills
Day 2: Alcohol & Tobacco
Day 3: Deconstruction Activity
Day 4: Tobacco Marketing
Day 5: Making Counter Ads
Duration: 225 min (five 45-minutes sections)
ISBN: 978-1-944024-05-5
Date Produced: 2008
Subtitles: English
Produced by the New Mexico Media Literacy Project
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