The National Football League, more than any other major U.S. sport, has built its iconic, multibillion-dollar brand on a range of images and messages that have helped shape everything from dominant ideas about patriotism, war, and violence, to cultural attitudes about manhood, race, and the reach of corporate power in U.S. society.
In Behind the Shield: The NFL at the Crossroads, acclaimed Nation magazine sports editor Dave Zirin decodes and looks past the NFL’s carefully crafted public relations and marketing campaigns to reveal a corporation desperate to position itself as an ally in the fight for racial, gender, and sexual equality even as it continues to reproduce and glamorize the most reactionary political ideas and business practices.
Behind the Shield is due out this Spring – and is available to pre-order now!
Duration: xx min
ISBN: xxxxx
Date Produced: 2022
Subtitles: English
About Dave ZirinOne of UTNE Reader’s “50 Visionaries Who Are Changing Our World,” Dave Zirin is a columnist for The Nation, SLAM Magazine, and The Progressive. His many books include A People’s History of Sports in the United States, Game Over, Bad Sports, and, most recently, The Kaepernick Effect (all published by The New Press). Host of Sirius XM’s popular weekly show Edge of Sports Radio and a regular guest on MSNBC, CNN, and ESPN, he lives near Washington, DC.
Credits
A Media Education Foundation Production
Featuring Dave Zirin
