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Advertising & the End of the World features an illustrated
presentation by Sut Jhally of the University of Massachusetts Amherst,
the producer and writer of the award-winning Dreamworlds series.
Focusing
directly on the world of commercial images, he asks some basic
questions about the cultural messages emanating from this market-based
view of the world: Do our present arrangements deliver what they claim
-- happiness and satisfaction? Can we think about our collective as well
as our private interests? And, can we think long-term as well as
short-term?
Drawing from the broad arena of commercial imagery, and utilizing sophisticated graphics,
Advertising & the End of the World
addresses the issues these questions raise, encouraging viewers to
reflect on their own participation in the culture of consumption.
Making
the connection between society's high-consumption lifestyle and the
coming environmental crisis, Jhally forces us to evaluate the physical
and material costs of the consumer society and how long we can maintain
our present level of production.
Sections: Advertising as Culture
| How Do We Become Happy? | What Is Society? | How Far into the Future
Can We Think? | Imagining a Different Future
Duration: 46 Mins
ISBN: 1-893521-39-7
Date Produced: 1997
Subtitles: English & Spanish
Discussion Guide
Transcript
Scholar & Filmmaker Information
Producer, Editor & Writer: Sut Jhally
Assistant Editor: Sanjay Talreja
Line Producer: Kim Neumann
3-Month Streaming Rental ($50):
"Sut Jhally's eye-opening Advertising and the End of the World is the one single indispensible videotape anyone interested in advertising should see."
- Robert W. McChesney | University of Illinois at Urbana-Champaign
"A brilliant deconstruction of consumerism. Like a martial artist who deftly redirects his assailant's energies, Sut Jhally turns Madison Avenue against itself. This film reveals not only the enormous power of advertising, but also its essential weakness: transparently false promises of love, friendship, and happiness packaged in commodity form."
- Nancy Folbre | University of Massachusetts
"Powerful, compelling, and disturbing -- a devastating and seamless critique of advertising. Sut Jhally is one of the most important and intelligent critics of commercialism in the world today... A 'must see' video for anyone interested in media, advertising, or economics."
- Juliet Schor | Harvard University
"Offers excellent social psychological and critical perspectives on the role of advertising in contemporary society... Here, focus is on concepts of hegemony, identities, commodities, the power of the image, and the social production of consciousness. Jhally argues that advertising's promise of 'the good life' through the purchase of products is a false one. Students relate well to this."
- Donna Lee King, Teaching Sociology
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